ALEXA ALKAN

Driven by Fashion - in line with the campaign of the Mercedes Benz

Fashion Week Berlin Spring / Summer 2012, this website is all about speed and dynamism. Terry Richardson's film focuses on the landing page.

 

The highlight: The user himself by scrolling the tempo, in which the film runs on the screen. So he has the opportunity to interact interactively through time, jump back, or look at everything in slow motion.

 

The content of the Microsite: Interviews with the protagonists, everything about the fashion commitment of the brand as well as information on sponsored fashion events, blends in with the user via inserts between the film.