E-Class | alexa alkan

CAMPAIGN – LAUNCH OF THE NEW E-CLASS

MERCEDES-BENZ

Urban Touch of Copper

David MAURER c|o CHRISTA KLUBERT PHOTOGRAPHERS presented the MERCEDES-BENZ E-CLASS in Chicago elegantly.

For the launch of the new Mercedes-Benz E-Class we invented a new way to tell a story about the car – mosaic story telling. Along in the team were Art Director Gereon Stratmann (Sales Literature) of Jung von Matt | NEXT ALSTER.

Furthermore we were responsible for the look of the campaign of the new E-Class, including Print Ads, Banners, Newspaper Ads and many more.

WEBSPECIAL

Masterpiece of Intelligence

Have a look at the webspecial

with our look and feel of the E-Class:

http://e-class.mercedes-benz.com/de/de/index.html

https://www.mercedes-benz.com/en/mercedes-benz/vehicles/passenger-cars/e-class/the-new-e-class-the-most-intelligent-business-saloon/

INTERVIEW

GoSee – Creative News Service

Also see an interview with the team about this great project:

http://www.gosee.us/news/advertising/urban-touch-of-copper-die-mercedes-benz-e-klasse-mit-fotograf-david-maurer-c-o-christa-klubert-fuer-jung-von-matt-und-interview-auf-gosee-35674

CREDITS

Urban Touch of Copper

Agency: Jung von Matt | NEXT ALSTER

Creative Director: Markus Kremer, Thomas Heyen
Texter: Matthias Hardt

Senior Art Director: Simon Hattrup

Sales Literatur: Gereon Stratmann

Photographer: David Maurer

Postproduction: gloss postproduction

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