Art Director & Designer
CAMPAIGN
MERCEDES-BENZ
Make the best of every ground
"G" stands for "off-road vehicle". This has been the case with Mercedes-Benz since the invention of the G-Class. Uncompromisingly, it has been moving off the road for more than 35 years. Today, their genes are found in all Mercedes-Benz SUVs. Together they pursue the goal of mastering every subsoil perfectly.
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This is now even clearer. All SUVs carry the "G" gene in the name - from the GLA to the new GLS to the G-Class.
Experience impressive terrain expertise.
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For the launch of the new SUV Range (GLC, GLE, GLE Coupé and GLS) we invented a new way of telling more about the new SUVs.
Furthermore we were responsible for the entire campaign of the new SUVs, including TV Spots, Print Ads, banners, Facebook posts and many more.
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Have a look behind the scenes:
https://www.mercedes-benz.com/en/mercedes-benz/vehicles/mercedes-benz-suv-campaign-making-of-video/
WEBSPECIAL
GLC, GLE, GLE Coupé, GLS
Have a look at the webspecial
with our look and feel:
GLC, GLE, GLE Coupé, GLS
GLC
Photographer – Holger Wild
Postproduction – [zerone]
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GLE
Photographer – Marc Trautmann
Postproduction – CRAFT
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GLE Coupé
Photographer – Nico Weymann
Postproduction – [zerone]
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GLS
Photographer – Markus Wendler
Postproduction – gloss postproduction
CREDITS
Make the best of all grounds
Agency: Jung von Matt | NEXT ALSTER
Creative Director: Markus Kremer, Jonas Keller, David Leinweber
Photographer: Holger Wild, Marc Trautmann, Nico Weymann, Markus Wendler
Postproduction: [zerone], CRAFT, gloss postproduction
Sales Literature (Art Direction): Justine Boltzek, Vanessa Iff, Michael Zimmermann
Digital Art Direction: Nico Polzin, Sebastian Kühn